B2B Sales Strategies, Outbound & Closing Techniques | Leadin

How to Develop an Effective Prospecting Plan

Louise — Wed, 16 Jul 2025 12:57:53 +0000

As business growth challenges multiply and commercial competition intensifies, prospecting remains a mandatory step for any company seeking to grow its customer base and revenue.

Therefore, it’s not possible to approach a prospect without a clear method, objective, or roadmap. Creating a prospecting plan solves this issue. Such a plan implies well-defined goals, relevant channels, and organized actions to achieve maximum ROI and business opportunities.

This article will guide you step-by-step through the design of a prospecting plan, detailing strategies and techniques tailored to your company’s needs.

What is a Prospecting Plan?

A prospecting plan is a strategic document providing an overview of the steps needed to acquire new clients. It does not directly include a contact list or a few phone numbers.

Instead, it’s a guide detailing the approach and actions necessary to reach objectives. It specifies the target audience, the channels to use—phone, email, social media, fieldwork—allocated budget, and expected performance. It is a cornerstone of any sales strategy.

Why Is a Structured Prospecting Plan Essential?

A structured plan helps a company allocate human, time, and financial resources optimally. Poorly organized prospecting can lead to wasted time, budget loss, and discouraged sales teams due to a lack of results. On the other hand, a well-thought-out plan allows you to:

Clearly define the purpose of each action and campaign, in line with the overall strategy.
Precisely target the most promising prospects using relevant data and criteria.
Select the most suitable channels for your industry, offer, and audience.
Track and analyze results rigorously and adjust based on performance.
Provide your sales team with a clear and motivating framework to enhance their ability to convince and convert.

In short, a structured prospecting plan gives your company a better chance of boosting its conversion rate and ensuring sustainable growth.

Prospecting Plan: Strategies to Attract Prospects

Prospecting isn’t just about “contacting prospects,” but about figuring out how to attract potential clients’ attention and entice them to learn more. This can be achieved through multiple approaches. First is outbound prospecting, where you proactively seek out prospects—sales letters, phone prospecting campaigns, appointments, trade shows. This creates direct contact, but the quality depends on your sales pitch and your knowledge of the target.

In parallel, inbound prospecting is based on creating relevant content and marketing actions that bring prospects to you. An optimized website, blog articles, webinars, or social media posts all help fuel interest and generate qualified leads.

Ultimately, an effective strategy combines both approaches, depending on your market, offer, budget, and geographic area.

Key Steps to Create Your Prospecting Plan

Building an effective prospecting plan requires a rigorous, sequenced process. These steps structure your efforts, ensure coherence, and make tracking easier. Here are the main steps, with practical examples and tips.

Define Your Sales Objectives

Quantitative Objectives

Quantitative goals are expressed as figures: number of prospects contacted, qualified leads generated, target conversion rate, sales volume, added revenue. These indicators must be realistic and time-bound, e.g., “gain 50 new clients in 6 months” or “increase conversion rate by 15% in one quarter.”

Qualitative Objectives

Qualitative objectives cover subtler yet essential aspects: improving prospect interaction quality, refining target profiles, strengthening brand image, optimizing messaging. Examples: “develop sales pitches better suited to identified needs” or “enhance credibility in a new market segment.”

Identify Your Target Audience

Potential Client Profile

Start by defining your ideal client (buyer persona), gathering data like industry, company size, location, budget, needs, and buying motives. Based on your database, field feedback, or market research, this will help you qualify leads and focus on those most likely to convert.

Market Segmentation

Segment your market into homogenous subgroups using criteria like business size, industry, specific needs, or buying behavior. This allows you to tailor your sales pitch and maximize the impact of your communication. Personalized messages mean better conversion rates, richer interactions, and improved customer relationships.

Select the Right Prospecting Channels

Phone Prospecting

Cold calling is a widely used direct contact method that provides real-time information. Though effort-intensive, it’s personalized and allows you to adjust your pitch based on live feedback. A well-prepared script is essential.

Social Media and Digital Marketing

Today, social media is an unavoidable promotion channel. For example, social selling on LinkedIn allows direct access to decision-makers. Combined with targeted emailing and content on your website or blog, it creates a conversion-friendly ecosystem.

Craft Your Sales Pitch

Your pitch must be carefully prepared to convince and build trust. It’s not just about presenting your product or service but addressing the prospect’s specific needs and showing how your offer is the right solution. A good pitch is clear, structured, precise, and adaptable.

Plan Your Prospecting Actions

Prospecting Campaigns

Define your campaign calendar, considering buying cycles and seasonal trends in your industry. Each campaign should include clear objectives, a budget, a timeline, and KPIs.

Tracking and Management Tools

Using a CRM is highly recommended to centralize prospect info, track interactions, and measure results. A well-used CRM improves customer relationship management and boosts sales efficiency.

Monitor and Analyze Results

The final step is to measure and evaluate results. Set proper KPIs such as conversion rate, acquisition cost, qualified leads, or ROI. Adjust your strategy based on this tracking to ensure ongoing improvement and commercial success.

Essential Tools to Optimize Your Prospecting Plan

Many tools help reinforce and systematize your work while improving efficiency. Beyond CRMs, you can use solutions to manage campaigns, measure performance, or automate repetitive tasks: marketing automation platforms, email services, analytics tools, or LinkedIn-specific prospecting tools.

Common Mistakes to Avoid

Starting a prospecting plan without defining your audience could derail your B2B strategy, wasting time and money. A key mistake is lacking a long-term sales and marketing system. Without it, you can’t measure your strategy’s impact or know which action works best.

Tips for Long-Term Prospecting Success

Prospecting success doesn’t come from isolated efforts. It’s a long-term concept based on market regulation, insight, and continuous improvement. You must regularly train and motivate salespeople, update your databases, test new channels, and measure performance. Investing in automation solutions is not only a way to seize new opportunities but also ensures sustainable performance.

Conclusion

Creating an effective prospecting plan lies in your ability to systematically organize efforts to attract, convince, and convert. The key steps are: define clear objectives, identify your target, choose the right channels, develop a compelling pitch, plan actions, and analyze performance. This boosts success and ensures growth.

Prospecting is demanding, but when done right, it offers great development opportunities. Take the time to build a solid plan, adapt it over time, and leverage expert advice and tools to reach your goals.

Prospecting Plan FAQ

What’s the difference between prospecting and retention?

Prospecting is about acquiring new clients by identifying and contacting prospects. Retention aims to maintain relationships with current clients to encourage repeat purchases.

How long does it take to see results?

Results vary by sector, audience quality, resources, and pitch effectiveness. Generally, expect a few weeks to months for significant outcomes.

Should the plan be tailored to your industry?

Yes. Each industry has unique needs, buying behaviors, and preferred channels. Tailoring your plan improves your conversion rate.

What are the best CRM tools for prospecting?

Many exist—from Salesforce to HubSpot, Zoho, or Pipedrive. Your choice depends on company size, goals, and budget. Explore innovative sales solutions and best practices for high-performing prospecting sequences.

How do you keep your plan from becoming obsolete?

Your prospecting plan must constantly evolve. Stay informed, update your data, try new techniques, monitor market demand. A working plan is one that adapts to feedback and changing conditions.

FAQ: Frequently Asked Questions about the Prospecting Plan

What is the difference between prospecting and retention?

Prospecting involves acquiring new clients by identifying and contacting prospects, while retention aims to maintain the relationship with existing clients to encourage repeat purchases.

How long does it take to get tangible results?

The results depend on many factors: sector of activity, quality of the target, resources allocated, effectiveness of the pitch… Generally, it takes a few weeks to a few months to see significant impact.

Should your prospecting plan be adapted according to the sector of activity?

Yes, each sector has its own specificities in terms of needs, purchasing behaviors, and preferred channels. Adapting your plan to your market and target audience ensures you optimize your conversion rate.

Which CRM tools are most effective for prospecting?

There are many solutions, from Salesforce to HubSpot, including Zoho and Pipedrive. The choice depends on the size of your company, your goals, and your budget. Discover our selection of innovative sales solutions and our guide to using effective prospecting sequences.

How can you prevent your prospecting plan from becoming obsolete?

Finally, to remain effective, your prospecting plan must continuously evolve. Keep watch, update your data, test new techniques, pay attention to market demand, etc. A successful plan is one that adapts to client and field feedback.

The post How to Develop an Effective Prospecting Plan appeared first on Leadin : The Multi-channel Outreach.

Boost Your B2B Sales: Build an Effective LinkedIn Strategy

Louise — Fri, 20 Jun 2025 11:06:00 +0000

If you work in sales, chances are you’ve already tried social selling on LinkedIn. And you might be all too familiar with this scenario: you spend hours sending connection requests, writing messages and follow-ups, only to realize… the results simply aren’t there. Conversations stall before they even begin, engagement is inconsistent, and you start wondering whether all that effort is really worth it.

But LinkedIn isn’t the problem. It’s how you’re using it that needs to change.

LinkedIn is a powerful sales engine — but only if you have a solid LinkedIn sales strategy.

So, how do you build one? And more importantly, how do you put it into action?

Since our sales experts are also LinkedIn specialists, we decided to pick their brains. And thanks to their field experience and expertise, we’re going to break down:

How to create and execute a LinkedIn sales strategy that delivers real results
How to monitor and analyze its performance
And which mistakes to avoid so you don’t waste your efforts

So, if you’re ready to turn things around on LinkedIn and start selling effectively, let’s dive in!

How effective is LinkedIn for sales?

Why use LinkedIn for sales in the first place?

Because the platform brings together more than one billion professionals across over 200 regions. Among them, around 63 million are decision-makers and 10 million are C-level executives. That means your audience is definitely there. You just need to reach them.

Standard users are somewhat limited when it comes to prospecting and generating leads on LinkedIn. And while any Premium subscription can help you contact prospects, Sales Navigator remains your best ally.

That’s because it was specifically designed for sales professionals and comes equipped with over 50 lead and account filters to simplify prospecting. Not to mention advanced features not available in other Premium versions — such as buying intent signals or persona-based targeting.

We could spend hours comparing LinkedIn Premium and Sales Navigator. But instead, let’s focus on the numbers that prove just how effective LinkedIn (and especially Sales Navigator) is for salespeople.

With it, users are able to:

Close 31% more deals
Reach 4 times more decision-makers
Save over 65 hours per year by reducing tool-switching

What’s more, a 2023 study by Forrester Consulting revealed that Sales Navigator delivers an impressive 312% ROI over 3 years — with a return on investment in less than 6 months.

So if you work in sales and you’re not integrating LinkedIn (particularly Sales Navigator) into your strategy, you’re probably missing out on major opportunities.

What is a LinkedIn sales strategy — and why do you need one?

A LinkedIn sales strategy is a structured plan for using LinkedIn to find prospects, generate leads, and close deals. It involves tapping into LinkedIn’s networking opportunities, sharing high-value content, and using sales tools to engage with potential clients, build trust, and convert them.

A well-structured strategy helps you to:

Target the right people based on your Ideal Customer Profile (ICP) and Buyer Persona
Build credibility through expert posts, relevant comments, and sincere conversations
Increase efficiency by focusing on high-potential prospects and avoiding low-quality leads
Get measurable results by converting leads into paying customers

On the flip side, without a clear, actionable strategy, your efforts may lead to nothing but frustration, wasted time… and wasted money.

What should you do before building a LinkedIn sales strategy?

By now, it’s clear that having a social selling strategy on LinkedIn is essential.

But according to our sales team at Leadin, here’s what you need to do before building that strategy.

Define your sales objectives and goals

Every successful LinkedIn sales strategy starts with clear objectives. Defining them early on will make it easier to assess your performance later.

Start by identifying what you’re trying to achieve:

Generate leads?
Increase product demos?
Drive direct sales?

These objectives serve as your strategic compass. But to stay focused and move forward, you’ll also need measurable goals.

Unlike objectives, goals are specific, measurable, and tied to performance indicators (KPIs).

For example:

Generate 250 qualified leads from LinkedIn in Q1
Increase product demos by 30%
Generate €20,000 in revenue from LinkedIn

To track these goals effectively, associate them with relevant KPIs, such as:

Increase connection requests by 50%
Reach a 30% reply rate

With well-defined KPIs, you can plan actions, allocate resources, and measure progress. And as you get closer to your goals, you can refine your approach to boost performance.

Define your ICP and Buyer Persona

Once your objectives are set, you need to define who you’re targeting. In other words, it’s time to outline your Ideal Customer Profile (ICP) and Buyer Persona.

Your ICP refers to the type of company that would benefit the most from your solution.

Your Buyer Persona represents the typical decision-maker(s) in those companies.

Let’s say you’re selling a CRM to small businesses. Your ICP might be SaaS companies with 10 to 50 employees. And your Buyer Persona? A VP of Sales who lacks pipeline visibility and wants to streamline the sales process.

With those two profiles clearly defined, you’ll be able to focus your efforts on the right targets — and boost your chances of closing deals.

Optimize your LinkedIn profile

What’s the first thing a prospect sees after receiving your connection request?

Your LinkedIn profile!

That means it needs to make a great first impression. Otherwise, all your outreach efforts could fall flat.

Before launching your strategy, take time to optimize your profile for maximum impact.

Start with your profile photo: choose a professional, high-resolution image where you look confident and approachable. Avoid selfies or overly casual shots.

Your LinkedIn cover banner also deserves attention. Use it to assert your expertise, showcase your company, or sum up in one sentence how you help clients.

Next, polish your LinkedIn headline: focus on a sentence that highlights your value proposition — not just your job title. For example:

“I help field sales teams generate predictable revenue without relying on random selling tactics.”

Then, craft a strong LinkedIn summary: clearly explain who you help, how you help them, and what results you’ve achieved. Keep the tone professional yet human, and integrate relevant keywords to increase your visibility in Boolean search queries.

Example of an effective LinkedIn summary:

I help B2B companies — especially SaaS and service providers — generate more qualified leads and close deals faster using data-driven LinkedIn outreach strategies.
With 5+ years of experience in sales automation and outbound marketing, I’ve supported over 200 businesses in scaling their pipeline while reducing manual effort. My focus: combining personalization, performance tracking, and the right tools to turn LinkedIn into a predictable revenue channel.
If you’re looking to build a repeatable, scalable LinkedIn sales system — let’s connect.

Finally, don’t forget to personalize your profile URL (e.g., linkedin.com/in/yourname) to boost your credibility and make it easier to share your profile.

Prepare your sales enablement resources

Outbound prospecting is a cornerstone of LinkedIn sales strategy. But let’s be honest: the chances of closing a deal with your very first message are slim.

Your prospects will have questions — and even objections. And as our Head of Sales puts it:

“Hearing ‘I’m not interested’ or ‘I don’t have time’ doesn’t mean the lead is lost. It simply means you need to know how to handle the objection.”

Some objections can be handled in the moment, but it’s best to anticipate them. Ideally, you should prepare your resources in advance.

For instance, our team often relies on case studies prepared by the marketing department to reassure prospects about the ROI of our solution. These materials clearly demonstrate the value other companies have achieved using Leadin.

Here are a few content ideas you can create yourself or in collaboration with your marketing team to help handle objections more effectively:

Blog posts that dive into your prospects’ pain points and offer actionable solutions
Videos (product demos, tutorials, client testimonials)
Case studies explaining how you solved similar challenges
eBooks or white papers that showcase your expertise

A good habit is to anticipate common objections and prepare specific responses in advance:

“It’s too expensive” → Provide a value breakdown or an ROI report
“I’m not sure this would work in my industry” → Share industry-specific case studies
“I don’t have time to implement this” → Explain how your solution saves time in the long run

Having these resources ready allows you to respond quickly and confidently, which greatly reduces the risk of losing a potential sale.

How to create a LinkedIn sales strategy

Now that you know who you’re targeting, it’s time to decide how to reach them.

Here are 4 prospecting strategies to integrate into your LinkedIn approach (you’ll find even more in our dedicated blog on LinkedIn prospecting).

1. Use Sales Navigator filters to precisely target your ICP and Buyer Persona

Sales Navigator filters allow you to translate your ideal targets into concrete search criteria.

Our team, for example, uses both lead and account filters to identify the right companies and the right decision-makers.

We then build lead lists based on that data, which are used to launch campaigns in Leadin.

Leadin allows you to launch campaigns directly from Sales Navigator lead lists or straight from search results — saving time (though with slightly less precision).

2. Find leads in LinkedIn Groups

Did you know Sales Navigator has a “Groups” filter? Unlike standard LinkedIn, this filter allows you to target members of specific groups.

Before launching a campaign based on LinkedIn Groups, here’s what you should do:

Identify the groups that are relevant to your target audience
Organize that information (in a CSV file, for example)
Join active groups to engage in conversations with members

It’s true that many LinkedIn groups are no longer very active. But if used properly, they can still be a valuable source of leads.

3. Use lead alerts to reach out at the right time

Sales Navigator allows you to activate alerts on your saved leads.

Our sales team uses them to get notified when:

A lead publishes or comments on content
They’re mentioned in the news
They change roles or companies

These signals help you know who to contact — and when — so you can reach out with a relevant and timely message.

4. Attract prospects through thought leadership content

Thought leadership isn’t a direct outreach strategy, but it’s a powerful way to gain visibility and start conversations.

The key? Content.

High-quality content grabs attention, drives engagement, and builds trust.

It should address the problems, challenges, and goals of your target audience. Before posting, ask yourself what your ICP or Buyer Persona would find valuable — then list out relevant topics.

Also consider using a mix of content formats:

Text posts
Images
Videos
Carousels
LinkedIn Pulse articles
Polls

In our experience, videos and carousels tend to drive the most engagement. But make sure to rotate formats to stay accessible to everyone.

LinkedIn’s algorithm rewards consistency. Aim to post 2 to 3 times per week at minimum. Set up an editorial calendar and stick to it.

Finally, don’t forget to engage with comments, ask questions, and comment on other people’s posts. That’s how you’ll build your credibility on LinkedIn.

How to craft your LinkedIn messages based on your prospecting strategy

Your message is just as important as your sales strategy or tactics.

Each prospecting approach requires a slightly different tone and structure to truly resonate. So here are a few practical tips to make message writing easier.

And to help even more, we’ve included validated message examples.

1. Sales Navigator filters

Focus on personalization and contextual relevance when contacting prospects identified through filters.

Reference a specific detail from their profile or company
Keep it concise and address a concrete challenge you can help with or deliver clear value

Example message:

“Hi {{FirstName}}, I came across your post about {{PainPoint}} and it immediately made me think of the challenges that come with it.

When I worked with {{SimilarCompanies/Professionals}}, we tackled this by {{Solution}}, which led to {{TangibleBenefit}}.

I’d love to share a few ideas if you’re open to it.”

2. LinkedIn Groups

When targeting leads through LinkedIn Groups, build a connection by referencing your shared interest in the group or a current discussion.

Mention the group directly to create a natural rapport
Position yourself as helpful, not overly salesy

Example message:

“Hi {{FirstName}}, I noticed we’re both part of the {{GroupName}} group and wanted to reach out.

I specialize in {{Expertise}}, and I thought it might be valuable to connect and exchange ideas!”

3. Sales Navigator alerts

When using Sales Navigator alerts, timing is everything. Build your message around the alert to show you’re paying attention.

Reference recent activity like a promotion, job change, or post
Use it as a relevant entry point to start the conversation

Example message:

“Hi {{Name}}, congrats on your new role at {{Company Name}}!

Moving into the {{Role}} position must be exciting. I’ve supported others through similar transitions, and I know how tough it can be to manage {{SpecificChallenge}} while adjusting to new responsibilities.

One approach that worked well for others in your field was {{Solution}}, which led to {{Result}}.

I’d be happy to share more if you’re open to a quick chat!”

4. Thought leadership content

When reaching out to someone who interacted with your content, use that common ground to start a meaningful conversation.

Highlight shared values or goals to build credibility
Use the message to draw them further into your expertise

Example message:

“Hi {{Name}}, I saw you liked my recent post on {{Topic}}. It’s always great to see others in {{Industry}} engaging on these issues!

I’d love to hear your thoughts — what’s the biggest challenge you’re facing right now when it comes to {{Issue}}?”

How to execute a LinkedIn sales strategy

Once your strategy is in place — it’s time for action!

Whether you’re using Sales Navigator filters, LinkedIn groups, lead alerts, or content — all roads eventually lead to one key step: outreach.

Here’s how to do it efficiently.

1. Choose the right tools

Attracting leads through inbound is ideal — but outbound remains essential.

You can do everything manually, of course. But tools can save you massive time and effort.

Sales Navigator is the go-to for prospecting. And when it comes to sending messages, there are several sales engagement platforms. Our recommendation: use Leadin.

Leadin is an all-in-one tool that allows you to:

Automatically generate leads at scale
Multiply touchpoints using multichannel outreach (LinkedIn + email)
Find and verify lead emails to reduce bounce rates
Boost your reply rates up to 76% with personalized images and GIFs
Warm up your email addresses via our partner InboxFlare to avoid spam folders

All of this is powered by our Smart Sequences — a unique technology that combines LinkedIn and email with “if/then” logic. Your sequence adapts to each prospect’s behavior to reach them at the right moment.

Additionally, make sure to use a CRM (if you’re not already): HubSpot, Pipedrive, Salesforce, and so on.

And if you’re regularly sharing content, LinkedIn now allows you to schedule posts natively without needing third-party tools. Otherwise, platforms like Hootsuite or Buffer can help you plan and automate your publishing schedule.

The key is to choose the tools that best suit your organization.

2. Create an outreach campaign

Here are the steps to follow when creating a campaign with Leadin, based on a Sales Navigator search.

Step 1: Filter your leads in Sales Navigator

Use filters (industry, job title, company size, location, etc.) to narrow down your audience.

Sales Navigator lead filters

Sales Navigator account filters

Once you’ve got your search results, copy the search URL.

Step 2: Create the campaign in Leadin

Go to the Campaigns tab, then click on “New campaign”
Name your campaign
Paste the search URL
Choose the connection degree (1st, 2nd, or 3rd)
Click Next

Step 3: Define your campaign settings

You’ll need to configure three types of settings:

LinkedIn settings
Email settings
Global settings

If you want to include email outreach, select the email accounts to use. Leadin lets you connect an unlimited number of mailboxes, rotating between them to send thousands of emails — without extra cost.

You’ll also be able to define a sending schedule and set global targeting options.

Then click on Create the sequence.

Step 4: Build your Smart Sequence

Drag and drop actions and conditions into the editor, then connect them to create a logical sequence.

Don’t forget to add delays between each step.

Leadin also offers a library of Smart Sequence templates that have been tested and validated by our sales team.

Step 5: Add hyper-personalization

All message-type steps (invitation, LinkedIn message, InMail, email) support the use of dynamic variables.

But our most powerful feature is the ability to add personalized images or GIFs:

Click on “Add an image”
Create a new template
Add a photo, logo, or personalized text
Save it, and the image will be automatically inserted into your message

Using this method, our campaigns reach up to 76% reply rates.

Once your sequence is ready, launch your campaign!

Replies will appear in your Smart Inbox, where you can continue the conversation and track your conversions.

How to track the performance of your LinkedIn sales strategy

Even a well-executed strategy is only valuable if you measure its results.

Here’s what our sales team tracks at Leadin:

Number of leads generated
Connection rate
LinkedIn response rate
Email response rate
Conversion rate (number of leads turned into opportunities)
Number of meetings booked
Number of deals closed

All of these KPIs are available directly within Leadin, allowing you to adjust your campaigns in real time.

Additionally, if you’re unsure about the impact of the messages you’ve prepared in your strategy, a good practice is to experiment with A/B testing.

For example, when creating a Smart Sequence in Leadin, you can define up to 5 different variations of your messaging and compare their performance over time.

Of course, if results don’t show up right away, that doesn’t mean all hope is lost.

Often, it takes a little time for the effects to appear. Our team recommends giving your LinkedIn sales strategy 2 to 4 weeks to start delivering visible results.

Only then does it make sense to evaluate its performance and optimize accordingly.

5 Common LinkedIn Sales Strategy Mistakes

Here are the pitfalls to avoid if you want your LinkedIn efforts to pay off:

1. Sending generic messages

This is the most common mistake. If your message feels like spam or lacks personalization, it won’t be read.

Use dynamic variables and show genuine interest in your prospect.

2. Having a poorly optimized LinkedIn profile

An incomplete, vague, or misaligned profile drastically reduces your chances of getting responses.

Optimize your photo, headline, summary, and experiences.

3. Failing to track results

Without KPIs and tracking, you’ll never know what works.

Monitor your stats to improve your campaigns over time.

4. Not publishing content

If you never post, your prospects will struggle to assess your expertise.

Share helpful, authentic content regularly, aligned with your target audience.

5. Giving up too soon

Social selling requires consistency. Even if results are slow to come, stick with it, adjust, and keep going.

Conclusion

An effective LinkedIn sales strategy rests on three key pillars:

A clearly defined target
An optimized sales-ready profile
Personalized and measurable campaigns

With the right method, LinkedIn becomes a powerful sales channel.

And with Leadin, you can:

Automatically generate leads from LinkedIn and Sales Navigator
Build smart multichannel sequences (LinkedIn + email)
Boost replies with personalized visuals

Ready to launch your next prospecting campaign?

Try Leadin now — or book a call with our team to build your custom strategy.

Note: Leadin is not affiliated with, endorsed, or connected to LinkedIn in any way.

Frequently Asked Questions (FAQ)

How do you use LinkedIn effectively for sales?

Focus on building strong relationships. Optimize your profile, post engaging content that addresses your audience’s pain points, and use Sales Navigator for precise targeting. Combine that with personalized outreach and regular engagement to nurture leads and drive conversions.

What’s the ideal balance between inbound (content) and outbound (cold outreach) in a LinkedIn sales strategy?

From our experience, a 40/60 balance works well. That means 40% of your effort should go toward inbound strategies (content creation) to build trust and visibility, and 60% toward outbound (direct outreach) to actively engage prospects. Adjust based on feedback and available resources.

How can I get the most out of LinkedIn with a small team or limited resources?

Use automation tools like Leadin to save valuable time on manual tasks. This frees you up to focus on high-value actions like building relationships. Prioritize connecting with your ICP and buyer personas, and repurpose your content (e.g., turn a blog post into a video or carousel) to reach more people with less effort.

Fast-track your growth with the right LinkedIn sales strategy

Creating and executing a strong LinkedIn sales strategy is the difference between chasing leads aimlessly… and actually closing deals.

So, take the time to plan carefully, and only launch your strategy when you’re ready. Most importantly: don’t skip steps. Success on LinkedIn comes from a methodical and professional approach.

Keep in mind: results won’t come overnight — and that’s perfectly normal. Be patient, stay consistent, and adjust along the way. In time, everything will align, and your efforts will pay off big.

Need a hand? Leadin can handle all the repetitive prospecting tasks, so you can focus on what really matters: building strong, qualified connections.

And the best part? You can try it free for 14 days!

Questions? Want to chat? Our team is available on live chat, ready to help and support you on your journey to LinkedIn success.

The post Boost Your B2B Sales: Build an Effective LinkedIn Strategy appeared first on Leadin : The Multi-channel Outreach.

B2B Prospecting: 5 Mistakes to Avoid to Maximize Your Results

Louise — Mon, 11 Mar 2024 11:21:36 +0000

B2B prospecting is an essential element for the growth of any business. However, it is a process that can be costly in terms of time and resources if mistakes are made. In this article, we will explore the 5 most common mistakes in B2B prospecting and provide you with advice on how to avoid them to maximize your results.

Mistake 1: Lack of precise targeting

Define a clear and precise ideal customer profile (ICP)

The first step to effective prospecting is to clearly define your ideal customer profile. This involves determining the demographic, firmographic, and psychographic characteristics of your potential clients.

Segment your market to identify relevant prospects

Once you have defined your ICP, you can segment your market to identify the prospects that best match your profile. This will allow you to focus your efforts on the prospects most likely to be interested in your offer.

Use research and filtering tools to refine your targeting

There are many tools available to help you refine your targeting and identify the most relevant prospects. You can use prospect research platforms, social media filtering tools, and marketing automation solutions to find prospects that match your criteria.

Mistake 2: Impersonal approach

Personalize your messages and communications

One of the most common mistakes in B2B prospecting is sending generic messages that are not tailored to the specific needs and interests of each prospect.

Adapt your pitch to the specific needs and interests of each prospect

Take the time to personalize your messages and communications based on the information you have collected about your prospects. This will allow you to create a stronger connection with your prospects and increase your chances of success.

Use the prospect's name and contextual information

Using the prospect’s name and other contextual information in your messages is a great way to make them more personal and engaging.

Mistake 3: Bad timing

Identify key moments in your prospects' sales cycle

Timing is crucial in B2B prospecting. It is important to identify key moments in your prospects’ sales cycle and send your messages at the right time.

Inadequate follow-up, loss of engagement: Failing to ensure adequate follow-up can lead to losing interested prospects, or worse, pushing them to the competition.

Mistake 4: Inappropriate communication channels

Diversify your touchpoints to reach your prospects on their preferred channels

Today, prospects use a variety of communication channels to interact with businesses. It is important to diversify your touchpoints to reach your prospects on their preferred channels.

Use a combination of channels such as phone, email, social media, and online chat

You can use a combination of channels such as phone, email, social media, and online chat to reach your prospects.

Adapt your approach to each communication channel

It is important to adapt your approach to each communication channel. For example, messages on social media should be shorter and more engaging than emails.

Use a CRM to organize your data and track your interactions

It is important to use a CRM to organize your data and track your interactions with your prospects. This will allow you to better manage your sales pipeline and improve your results.

Define KPIs to measure the effectiveness of your prospecting actions

It is important to define KPIs to measure the effectiveness of your prospecting actions. This will allow you to know what works and what doesn’t, and to adjust your strategy accordingly.

Analyze your results and adjust your strategy accordingly

It is important to analyze your results and adjust your strategy accordingly. This will allow you to continuously improve your B2B prospecting performance.

Conclusion

By avoiding the 5 most common mistakes in B2B prospecting and adopting a methodical and personalized approach, you can maximize your results and generate a steady flow of qualified leads for your business.

To implement a successful B2B prospecting strategy and fully harness its potential, discover Leadin’s personalized and effective solutions! Our team supports you in implementing a successful B2B prospecting strategy and offers a range of tailor-made services to:

Define your objectives and identify your targets.
Create engaging and relevant content.
Set up multichannel prospecting campaigns.
Analyze your results and optimize your strategy.

FAQ

Why is B2B prospecting important?

B2B prospecting is essential for the growth of any business. It helps to identify and qualify potential prospects, generate leads, and convert them into clients. Without effective prospecting, it is difficult to maintain a solid sales pipeline and achieve your growth objectives.

What are the consequences of mistakes in B2B prospecting?

Mistakes in B2B prospecting can have a high cost for your business. They can lead to a loss of time and resources, a decrease in the number of leads generated, and a drop in sales.

What are the advantages of effective B2B prospecting?

Effective B2B prospecting allows you to:

Generate a steady flow of qualified leads
Improve your conversion rate
Increase your sales
Grow your clientele
Gain a competitive advantage

The post B2B Prospecting: 5 Mistakes to Avoid to Maximize Your Results appeared first on Leadin : The Multi-channel Outreach.

How to Write the Perfect Follow-Up Email in B2B Prospecting? (5 Proven Examples)

Louise — Thu, 12 May 2022 15:36:58 +0000

The follow-up email is a good way to reach more prospects in B2B prospecting.

We know that the response rate to prospecting emails decreases with each email. Indeed, a study by Yesware reports 30% for the first email, 21% for the second, 18% for the third, etc. However, the response rate for the 10th email remains 7%. So why not go that far?

Let’s be clear: it’s not about spamming your prospects, but follow-up emails present a real advantage for prospecting. Still, you need to know how to write them correctly so they are opened.

In this article, we explain how to write a good follow-up email in B2B prospecting, and 5 examples to use for your prospecting campaigns.

Relancer un mail à un prospect : principes de base

Les emails sont un outil de prospection dont la puissance est telle que tout le monde en use et en abuse. Il est donc fort à parier que vos emails attireront dans une boîte de réception qui contient d’autres messages de prospection.

Ainsi, la clé pour avoir une chance d’être ouvert est de se démarquer de la concurrence.

Voici quelques règles pour rédiger des emails de relance pertinents :

1. Éveillez la curiosité

La première technique pour y arriver est de faire en sorte que le destinataire se sente unique.

Pour cela, vous pouvez :

Rédiger un texte court (avec seulement 2 ou 3 phrases)
Éventuellement y ajouter une image personnalisée (possible avec Leadin)

Vous pouvez commencer par rappeler le contexte de votre sollicitation puis, terminer avec un call to action (CTA) clair, engageant et pertinent.

2. Travaillez l’objet du mail de relance

Une étude de Shane Snow (cofondateur de Contently) et Jon Youshaei (fondateur d’EveryVowel) a montré que les petits objets obtenaient plus de réponses que les grands.

Ils ont testé 2 objets différents et 66,7% des réponses sont venues de l’email avec un objet court.

C’est d’autant plus important aujourd’hui quand on sait que plus de la moitié des emails sont ouverts sur mobile.

3. Personnalisez votre email de relance

Personne n’aime recevoir des messages impersonnels envoyés à des dizaines de destinataires.

Personnaliser vos emails de relance est un bon moyen de booster vos taux de réponse. L’un des moyens d’y arriver est d’opter pour la personnalisation automatique de vos emails grâce à votre base de données.

Il s’agit simplement d’inclure des variables comme :

[Prénom]
[Email]
[Fonction]
[Société]
Et bien d’autres !

4. Échelonnez l’envoi de la relance mail dans le temps

Le timing est le nerf de la guerre en matière d’emailing. Entre le souci de ne pas trop envahir le prospect et celui de ne pas se faire oublier, il faut trouver le juste équilibre.

Chez Leadin, nous créons régulièrement des campagnes de prospections multicanales pour nos clients.

On espace les emails de relance de 2 à 3 jours la majorité du temps.

Retrouvez d’ailleurs nos meilleures séquences ici.

Comment relancer un mail : la bonne structure à adopter ?

Avant même de rédiger votre mail de relance, vous devez d’abord clairement identifier vos objectifs :

Planifier un rendez-vous
Vendre
Obtenir des informations sur le prospect
Etc.

Vous pouvez avoir plusieurs objectifs en une seule campagne mais on vous recommande de n’en garder qu’un par email, avec un CTA.

Sinon , vous risquez de diluer l’attention du lecteur. Or, elle est précieuse donc ne la gâchez pas !

Egalement, il est tout à fait possible que vos objectifs ne soient pas les mêmes d’email en email. L’essentiel est qu’ils soient bien clairs au moment de rédiger votre email.

Pour faire mouche, votre e-mail de relance doit respecter une certaine structure :

1.Une formule de politesse personnalisée

Par exemple avec le prénom du destinataire.

2. Une accroche

Par exemple : “J’espère que vous allez bien…”

3. Un rappel du contexte

Rappelez au prospect le contenu de votre dernier email ou de votre dernière interaction avec lui.

Exemples :

Je reviens vers vous suite à notre entretien du [date]
Je voulais vous relancer concernant mon email en date du … sur …
Je reviens vers vous pour vous demander votre avis sur [sujet du dernier email])

4. La raison de la relance mail

D’une manière précise et concise, vous devez expliquer au destinataire de votre email pourquoi vous le relancez.

Exemples :

Je pense que [Nom du produit] pourrait vous aider à [Missions du prospect] plus efficacement
Je vous propose d’en discuter pour vérifier si je me trompe ou non
Je pense que [Nom de votre produit] vous aiderait à [Missions du prospect]
Je vous propose donc de l’essayer gratuitement pendant un mois pour vous convaincre de son utilité pour votre business
Je pense que [Nom du produit] pourrait faire une grande différence dans [Mission du prospect]
Je vous propose de discuter de vive voix de vos besoins actuels pour que je puisse vous montrer concrètement comment [Nom du produit] pourra vous aider à résoudre vos problèmes

5. Un CTA (appel à l’action)

Vous devez inciter le prospect à répondre à votre email ou à faire ce que vous attendez de lui :

Cliquer sur un lien
Visiter votre site web
Prendre contact
Etc.

6. Une conclusion soignée

Par exemple :

Dites-moi ce que vous en pensez ! [Votre nom]
N’hésitez pas si vous avez la moindre question
On en reparle très vite ? [Votre nom]
J’espère avoir de vos nouvelles très prochainement. [Votre nom]

Exemples mail de relance client

Voici quelques exemples de messages de relance pour vous servir de modèles.

Après un événement

« Bonjour [Prénom],

Tout d’abord, j’espère que vous allez bien ! Je reviens vers vous suite à notre entrevue à l’occasion du [Nom de l’événement] où je vous avais présenté les atouts de [Nom du produit]. Je pense réellement que ce serait la solution idéale pour vous aider à [Mission du prospect] plus efficacement. »

Qu’en dites-vous de fixer un rendez-vous pour discuter de vive voix ? Êtes-vous la bonne personne pour en parler ? Si non, pouvez-vous m’indiquer l’identité de la personne à contacter au sein de votre entreprise ?

Ou si vous avez la moindre question, n’hésitez pas.

[Votre signature] »

Après un rendez-vous

« Bonjour [Prénom],

Faisant suite à notre rendez-vous du [Date] pendant lequel je vous avais parlé du [Nom du produit]. Je n’ai plus reçu de nouvelles de votre part depuis. Je pense pourtant que [Nom du produit] vous aiderait à optimiser [mission du prospect].

Si vous êtes intéressé, répondez-moi seulement par « Oui » et je vous enverrai plus d’éléments de documentation.

J’espère avoir de vos nouvelles prochainement. »

[Votre signature] »

Pour donner une information supplémentaire

Un email de relance peut avoir pour unique objectif de donner des informations supplémentaires pour susciter davantage l’intérêt du prospect. Ce sont les types d’emails de relance qui obtiennent le moins de réponses. Cependant, leur utilité n’en est pas moindre pour autant.

Exemple :

« Bonjour [Prénom],

Je vous ai déjà envoyé un email le [Date] pour vous présenter le [Nom du produit]. Je sais que vous êtes actuellement à la recherche d’une solution pour optimiser [Mission du prospect]. Je pensais donc que cet article pourrait vous intéresser : [Lien de l’article en question].

Merci, à bientôt. »

Pour un freelance

« Bonjour [Prénom],

Je reviens vers vous suite à notre appel téléphonique du [Date]. Comme convenu, je vous ai envoyé un article contenant toutes les informations concernant mes services et un exemple concret du type d’article que je pourrais rédiger pour vous.

Je n’ai pas reçu de retour de votre part depuis. Qu’en avez-vous pensé ? Avez-vous des pistes d’amélioration ? Seriez-vous disponible pour en discuter de vive voix ? Pour ma part, je suis disponible le [Date], qu’en pensez-vous ?

Dans l’attente de votre retour, je vous souhaite une agréable journée.

Bien cordialement,

[Votre signature] »

Relancer un email sans réponse

« Bonjour [Prénom],

Après notre rendez-vous du [Date], je me permets de vous relancer concernant [Offre présentée lors du rendez-vous].

Vous aviez manifesté un vif intérêt et je n’ai pas eu de retour de votre part.

Si vous souhaitez toujours qu’on en rediscute, je vous laisse mon Calendly pour convenir d’un rendez-vous au moment qui vous conviendra le plus.

Bien cordialement,

[Votre signature] »

Quel outil utiliser pour prospecter par email ?

De nos jours, il est difficile de se passer d’un outil d’automatisation pour garder du temps sur son cœur de métier et relancer un prospect par mail efficacement. Leadin est l’outil idéal pour ça.

Voici un aperçu de ce qu’il vous permet de faire :

Envoi automatisé et programmé d’InMails gratuits et de messages de relance
Création de séquences intelligentes pour adapter vos emails en fonction de différents scénarios
Extraction d’adresses emails de prospects depuis LinkedIn grâce à la fonction Email finder. Les adresses email sont d’ailleurs vérifiées et préchauffées automatiquement afin de limiter le taux de rebond lors de vos campagnes
Reporting facile pour mesurer la performance de vos campagnes
Personnalisation des messages à l’aide d’images et de GIFs.
Gestion de campagnes multicanal. Leadin est avant tout un outil de LinkedIn automation. En plus d’être un outil d’emailing, il permet donc également de lancer des campagnes de prospection via LinkedIn.

En conclusion, bien rédigé, un email de relance peut potentiellement vous permettre d’amener un prospect dans votre tunnel de vente et, à terme, à le convertir.

Le tout est de les envoyer avec parcimonie et d’échelonner leur envoi dans le temps de manière raisonnable pour éviter d’agresser ou d’ennuyer le prospect. Pour automatiser vos campagnes d’emailing, utilisez Leadin qui est aussi un outil de LinkedIn automation. Grâce à cet outil, vous pourrez mener des campagnes de prospection sur LinkedIn, en profiter pour récupérer des adresses email de prospects et envoyer des emails de relance.

The post How to Write the Perfect Follow-Up Email in B2B Prospecting? (5 Proven Examples) appeared first on Leadin : The Multi-channel Outreach.

How to Succeed in Prospecting Emails? 10 Tips to Follow with 2 Examples

Louise — Tue, 03 May 2022 06:24:09 +0000

To succeed in your B2B marketing strategy, email prospecting is essential . 48% of B2B sales reps think email is the most effective way to generate new leads!

But how to make a successful prospecting email ? We have chosen for you the 10 best practices to adopt. You will also find mistakes to avoid .

10 tips for a successful prospecting email

In marketing, we speak of outbound when it is the salesperson who goes to the prospect.

B2B emailing is part of outbound marketing .

We also talk about cold emailing : the prospect is cold and has never shown interest in your offer.

Clearly define the persona

The persona represents your ideal typical customer . To properly define it, you need to research its characteristics.

In B2B , you must go beyond the basic criteria: the age group or its function for example. You should also determine the business sector of the company , its probable problems, etc.

Clearly defining your persona allows you to personalize your contact email with the prospect , from the subject to the content. A personalized subject line increases the open rate of your email by 22% !

Provide maximum added value in your cold email

Your prospecting email must bring the maximum added value to the contact. It can be:

Free advice (“ Our free advice for choosing the right CRM ”)
A PDF document (“What to consider when choosing your suppliers”)

Here is an example of email to avoid, since without any added value:

” Hello[Nom du prospect] ,

We promote our CRM.

Our CRM is used by all kinds of businesses.

Don’t miss this promotion, you won’t regret it!

You can place your order here.

Yours,

[Votre nom] »

At the end of the email, what makes you different? How do you correctly address the prospect’s problem? This email does none of that: its results will be bad.

For example, the email could have been accompanied by free advice on choosing the right CRM and setting it up correctly .

Find a real common point with the contact

You must have a real reason for writing to your prospect. For example, he liked a LinkedIn post on the difficulties of integrating a CRM : you can contact him because you can help him with this problem.

What you have in common: you also liked this post.

Be short and concise to prospect

37% of professionals receive more than 50 emails per day . An email that is too long then discourages the contact from reading it.

You must opt for a clear, simple and short email. Avoid phrases that only add volume to your text.

Let’s take the example of an equipment manufacturer selling windshield wipers. She wants to get the market for a taxi company.

In the email, we find the sentence: “The windshield wipers are used to have better visibility in rainy weather.” It’s obvious , everyone knows it! So it has to be removed .

On the other hand, you can indicate striking figures:

“For professional use, wipers should be changed every 6 months. This operation costs on average 30 €.

Our wipers are 50% more efficient than the rest of the market, for the same price! On a fleet of 200 vehicles, this is a saving of €3,000 per year. »

In 4 sentences, we pose the problem of the prospect, we provide him with a simple and effective solution and with measurable results!

Succeed in its object and its intro

As we have seen, a personalized subject increases the chances of opening your B2B prospecting email.

You need to make it more human so that the contact feels that the email is addressed specifically to them. It should also be short to work best.

Let’s take an example: “ Christian, say goodbye to stress at work! ”

The introduction of your prospecting email must also be well done: this is what the contact reads before the content of the email (in the preview of his mailbox). We will develop this point below.

Choose the right timing to send your prospecting email

Even with well-written content, a neat subject line, and intro, your cold email is unlikely to be opened if it’s sent at the wrong time .

For B2B in particular, the best days to send your prospecting emails are Monday and Tuesday . The rest of the week, the open rate only decreases.

For schedules, 75% of open B2B emails are sent during business hours . The peaks are located:

Around 9 a.m.
Early afternoon (2 p.m.)

Go for quality, not quantity

It ‘s hard to get quality emails if you write a lot of them.

It is better to write 5 quality prospecting emails that reach their goal , rather than 20 bad emails that will not convert.

Provide social proof

Social proof brings even more credibility to your offer. It could be :

Positive feedback from your customers
The very large number of people who have used/using your offer
Your company’s rating on a major customer review site like Trustpilot

Let’s take some concrete examples:

At Leadin , we have an excellent average rating on Trustpilot, we can highlight it.

Our customers are very satisfied with our services. We highlight some of their reviews on our front page. We can also do this in our solicitation emails:

Another example: Hubspot highlights their number of customers. 135,000 companies work with their tool! This is great social proof.

Make two versions of your cold email and perform an A/B test

In emailing, an A/B test consists of randomly sending at least two versions of the same email to part of your contact list. You will then see if it is version A or B which is the most open, and therefore the most effective .

For example, for the same email, make two versions of the subject :

Version A: “Christian, say goodbye to stress at work!”
Version B: “Christian, manage stress at work with our advice”

Relaunch at the right time

After your first contact with the prospect, he may not respond to you right away. But the prospect may have already shown his interest in another way :

He visited your website.
He took the time to fill out the contact form to subscribe to your newsletters.

Also, give him time to respond to you.

On the other hand, if the prospect does not show up after a week , you can make a first follow-up.

The raise can take this form:

“Hello [ Prospect Name ],

I hope you are well !

Did you miss my previous email?

If I made the wrong contact within your company, do not hesitate to share the contact details of the person concerned.

Thank you for your help, and looking forward to serving you,

[ Your name ] »

Don’t neglect the reminders! The first raise multiplies by 3 your opening rate .

Above all, you can send several: some prospects will only respond after a certain number of emails (beyond 5 or 6 emails, you will have much fewer responses).

The 3 mistakes to avoid for a successful prospecting email

To be successful with your prospecting email, there are also mistakes to avoid :

Use generic content
Try absolutely to sell from the first contact
Do not put a CTA (“Call-to-action”)

Use generic content in your email

Using generic content greatly reduces the chances of your contact reacting to your email.

People appreciate that you use their first or last name. The email is addressed to them personally . Otherwise, they’ll think it’s a bulk email.

The content must also be personalized.

For example, if you sell a design service as a freelancer, you can take the design elements from the prospect’s website and give some advice on how to improve them.

It certainly takes more time, but you will get a lot more responses.

To personalize your messages in an industrial way, you can also integrate an automatically personalized image :

It’s fun, and it grabs the prospect’s attention !

To use this type of content, you need a dedicated tool (we have chosen the 3 best at the end of this article!).

Try absolutely to sell from the first contact

Trying to sell your solution from the first contact means forgetting that you can work on your B2B relationship step by step.

Selling should not be the objective of your first contact with the prospect. Otherwise, it would be an advertising email. And with any luck, you’ll be flagged as spam!

The objective of the 1st email is to obtain a response from the prospect to initiate discussions. To do this, write an email:

Custom
Bringing added value (as in our example of web design advice)
With a valid reason to contact your prospect

Do not put a CTA (Call-to-action)

If your offer interests the prospect , he must know very precisely the next step to follow.

This is where the call to action comes in. This is placed at the end of the email and can take this form:

“I can share other advice with you over the phone, you can book 30 minutes with me on my calendar HERE. »

2 examples and 2 prospecting email templates

To help you succeed with your cold emails , let’s take a look at 2 examples of prospecting emails: one bad and one good.

To bring you the best examples , we searched our mailboxes to find concrete and real examples. We have selected 2 of them, in the sector of services to e-merchants.

A bad prospecting email example

This sample prospecting email is bad on several counts.

Already, it brings no added value .
The introduction is clumsy : we don’t exactly understand its value proposition. This would be clearer with the help of social proof (an example of a service performed with a client).
The layout is horrible : we don’t want to read this huge block of text!
The content is too generic . The greeting includes the prospect’s first name. But there is no personalization in the content of the email: the name of the target company is not mentioned, its specific problem is not correctly stated. This would be for example: “Like X% of the brands we surveyed,[nom de la marque] want to produce responsibly? But you can’t find the right suppliers and the necessary guarantees?”

The valid reason for contacting the prospect is not very clear: “your brand caught my attention”.

There is an awkward repetition in the email : “ produce the production ”.

Finally, the CTA can be improved : there is no link to their website, and telephone appointments are made in response to the email.

A good example of cold email

Now let’s give a better (but not perfect) example. It meets the criteria for a successful prospecting email, increasing your chances of getting a response from the prospect.

✅ What is good:

Content is clear and concise (can be read in seconds)
The CTA is super clear
The value proposition is very well explained

❌ What can be improved:

She tries to sell from the first email
It doesn’t address the issue well.
Content is not fully optimized

To be very honest, even after searching for hours, we didn’t find many good examples of emails.

Is it good news for you ! It means that you can do much better than your competitors!

2 B2B prospecting email templates

Prospecting email templates can help you get started the easy way . Here are 2 suitable for:

A real estate agent
A freelancer

Cold email template for a real estate agent

To be more precise, let’s take the example of a real estate agent who approaches to find properties for sale.

Object :[Nom du prospect] , sell your[Type de bien] at the best price !

” Hello[Nom du prospect] ,

I am[Votre nom] , a real estate agent who has been in the business for[Nombre d’années d’expérience] .

I saw on [Prospect ad origin: Facebook group…] , that you are selling your[Type de bien] located at[Lieu] .

I can help you sell it faster and at the best price, thanks to [Vos principaux atouts]. In France, 70% of sellers use a real estate agent to sell their property. To explain my services in detail, I can contact you by phone according to your availability.

In the meantime, you will find an attachment (ebook, PDF document, etc.) to help you in your efforts.

Regards,

[Votre nom] »

Prospecting email template for a freelancer

Here, let’s take the example of a web developer who redesigns sites and who is looking for clients.

Object :[Nom du prospect] , always be well referenced!

” Hello[Nom du prospect] ,

My name is[Votre nom] , web developer specializing in website redesign.

Your company’s website must follow new trends in terms of performance and natural referencing. For this, it must be redone on average every 3 years.

You can entrust me with this task,[Nombre] companies that have already trusted me.

I invite you to visit my website [URL]. You will find details on my offers, my previous achievements, more [Valeur ajoutée].

I can also contact you by phone. Let me know your availability.

Hoping to hear from you soon,

[Votre nom] »

In these 2 templates, we go straight to the point by offering our services: don’t forget that you can separate your message into several emails . In this case, in the first email, only talk about the contact’s problem (example: outdated website) and provide it with added value (example: guide to good practices for maintaining a website).

3 tools for a successful prospecting email

To make your prospecting email more successful, you can use specially dedicated tools .

Leadin

Leadin is an all-in-one prospecting tool . Among other things, it allows you to:

Launch your email campaigns
Pair them with automated prospecting on Linkedin
Check the email addresses of your contacts in real time (to improve deliverability)

Leadin allows you to multiply your response rate by 2.7 and is offered to you at €97 per month.

Click here to try it for free for 14 days.

Lemlist

Lemlist is a tool specially dedicated to B2B emailing .

Its main features are:

Personalization of your emails (adding personalized images and videos)
Automation of the follow-up of sent emails
Monitoring the effectiveness of emails sent

The full subscription is offered at €99 per month. The main downside of Lemlist is that they don’t offer anything for LinkedIn.

So you have no way to combine outreach and LinkedIn and do multichannel!

Mailjet

Created in 2010, Mailjet is an email prospecting tool with more than 130,000 users.

In addition to sending emails, Mailjet also lets you send SMS .

Other features include:

Automating the sending of your emails
A/B testing
Emailing templates

The Premium version costs €23 per month (for 15,000 emails per month). Mailjet is also a nice tool but it is above all an autoresponder .

It was not designed for B2B prospecting and it quickly becomes apparent in use.

The best advice for successful cold emails: multichannel + automation

The marketing strategy cannot do without prospecting emailing. B2B salespeople are convinced of this.

But also know that 840,000 French companies are on Linkedin.

It is therefore in your best interest to combine prospecting on Linkedin and by email .

You can automate everything to save valuable time.

All this is possible using a single tool: Leadin.

Ask now for a demo of the features of this all-in-one prospecting tool!

The post How to Succeed in Prospecting Emails? 10 Tips to Follow with 2 Examples appeared first on Leadin : The Multi-channel Outreach.

8 LinkedIn InMail Message Examples with High Conversion Rates

Louise — Thu, 25 Nov 2021 14:58:08 +0000

Even if you follow the rules and seemingly do everything right, LinkedIn can still limit your connection requests. We must accept this, and get used to it. It’s a strong reminder, for example, to always A/B test our LinkedIn campaigns to get better results! Because surely, you want to make the most of your LinkedIn prospecting… The solution lies in sending open LinkedIn InMails. An InMail is a direct private message to or from a LinkedIn member who is not directly connected with you. As simple as it may seem, many people struggle to understand what LinkedIn InMails are and how to use them effectively. And that’s a shame, because proper (and smart) use of InMails boosts your response rates and positively impacts your lead generation results! That’s exactly what LinkedIn had in mind when they created InMails, their own version of emails for 2nd and 3rd degree connections. And we’ve found the perfect way to automate this inside Leadin! Imagine not having to manually filter your eligible prospects anymore… You could choose to send a free InMail if possible, or a connection request if not. Promise, it’s even simpler than it looks! Check out our article on smart sequences and the future of B2B engagement. In any case, today we’ll cover:

What a LinkedIn InMail is.
Why you should send LinkedIn InMails.
How to send a LinkedIn InMail.
How many InMail credits your LinkedIn subscription includes.
The best InMail templates for 8 LinkedIn prospecting scenarios and why they work.

So, ready to bypass LinkedIn’s 100 weekly invite limit and start sending 800 open InMails FOR FREE per month directly to your prospects’ inboxes with no extra effort? 👇

What is a LinkedIn InMail?

As mentioned earlier, InMails are free or paid direct messages on LinkedIn that you can send to members outside your network, unlike regular LinkedIn messages. Just before we begin, discover how to generate up to 800 qualified leads per month automatically by clicking here Still unsure about InMails? Well… statistics show that you’re 3x more likely to get a reply from a 2nd or 3rd-degree connection using a LinkedIn InMail than with a typical cold email. However, it’s important to use your InMail credits wisely — not only because you have a limited number in your subscription (we’ll go into this later), but also because InMails should be reserved for people who receive many connection requests and are hard to reach. There are two types of InMails:

1. Free InMails

If you want to be able to receive free LinkedIn InMails, you need to configure your profile accordingly. Only LinkedIn Premium and Sales Navigator accounts can send and receive free InMails. Basic accounts can only receive paid InMails. The only way a basic LinkedIn user can contact others is through a message — meaning a connection is required. Follow the steps below to set up your LinkedIn account to receive free InMails. There are two ways: 1 – Go to your profile page and click the “Edit profile” icon. Then click the “Premium” icon. Toggle on or off the “Open Profile” option. 2 – Or go via the “Me” icon. Then click “Settings & Privacy”. On the left sidebar, click “Communications”, then “Who can reach you”. Choose “Messages” on the right side. As you can see below, you can choose whether or not to receive paid and free InMails. LinkedIn Premium and Sales Navigator users have access to 800 free LinkedIn InMails by default. When you upgrade from a basic account, these credits become available for better performance.

2. Paid InMails

If you are a Premium or Sales Navigator user, you can send paid InMails to any LinkedIn member. In short, any LinkedIn user can receive paid InMails, but only Premium and Sales Navigator users can send them. Each LinkedIn subscription includes a certain number of paid InMails (see details below), but only LinkedIn Premium members can purchase additional LinkedIn InMails. The cost of each extra InMail varies depending on your geographical location. The number of InMails you can purchase outside of your plan is also limited. On the other hand, Sales Navigator users cannot buy extra InMails outside of what’s included in the plan. More on that below.

LinkedIn InMail limit: how many credits per subscription?

Here’s how to check how many paid InMails you have left. Select “Access My Premium“. On the right-hand side, you’ll find all the details about your InMail credits. Note: there is no way to know the status of your free LinkedIn InMails. In practice: every time a LinkedIn member replies to your InMail, you get that credit back. So, if you target your audience well and write engaging messages, you can technically send more than your subscription allows per month. These rules apply to all other LinkedIn premium versions. The only difference between subscriptions is the number of monthly paid InMail credits:

LinkedIn Subscription	Monthly InMail Credits	Max InMail Credits
LinkedIn Premium Career	5	15
LinkedIn Premium Business	15	45
Sales Navigator	20	60
Sales Navigator Teams	30	90
Sales Navigator Enterprise	50	150
Recruiter Lite	30	90
Recruiter Professional	100	300
Recruiter Corporate	150	450

Buying LinkedIn InMails

Only LinkedIn Premium users can purchase additional InMails. If you have Sales Navigator or Recruiter, your available InMails are limited to what your LinkedIn plan provides. If you have LinkedIn Premium and want to purchase more InMails, here’s how: 1. Click on “Access My Premium“. 2. On the right, you’ll see an overview of your remaining credits, along with the “Buy More” button. Prices vary by region, but it can be up to €10 (!!) per InMail.

Why send InMails on LinkedIn?

InMails appear like regular LinkedIn messages in your prospect’s inbox without being connected to them. That means you don’t have to wait for your connection request to be accepted. For example, your 2nd-degree connections are great for expanding your network, so it’s a good idea to reach out with a connection request first. However, your 3rd-degree connections require more care. As mentioned, they’re more likely to reject your connection request. That’s why you should research, get creative, and ideally use LinkedIn InMail to reach out. Since you only have a limited number of InMail credits per month, LinkedIn forces you to be selective. For instance, having a system where you recover InMail credits when someone replies is another way LinkedIn encourages users to write compelling messages and reach out with purpose. This helps LinkedIn prevent spam and maintain the networking quality of its platform.

How to send an InMail on LinkedIn?

LinkedIn InMail features are similar to a standard email. You should treat them as such in terms of subject line and preview text. Here are the character limits:

Subject line: 200 characters
Message body: 1900 characters
Signature: 150 characters

There are two ways to send a LinkedIn InMail: 1. Go to the LinkedIn profile of the member you want to message via InMail. Click “Message“. Since you’re not connected, LinkedIn automatically redirects you to send an InMail. 2. You can also do this from your LinkedIn inbox. Click on “Messaging“. Then click “Create new message”. Type the name of your prospect. You’ll get a dropdown menu. If you select someone you’re not connected with, LinkedIn will redirect you to send them an InMail.

LinkedIn InMail Examples: 8 proven templates that get replies

#1 – Pitching your service/product to a decision-maker

Template Subject: Need help with {{problem}}? Hello {{firstName}}, We currently help companies in {{industry}} with {{service/product}}. I see you’re a {{title}} at {{company}}, so I thought this might be relevant to you. {{Product/service}} can help your business with:

{{problem1}}
{{problem2}}
{{problem3}}

But that’s not all {{product/service}} can do! How about a quick chat to go over your challenges and see how {{product/service}} can help you solve them? Have a great day, {{yourName}} {{title}} Example This template works because:

You reached out with a specific and relevant reference.
You identified the recipient as a decision-maker. You did your research.
Even if they’re not currently interested, it might open up a new opportunity.

#2 – InMail to a potential partner/collaborator

Template Subject: Do you still offer {{service/product}} services? Hi {{firstName}}, I’m currently looking for a {{service/product}} provider in {{industry}}. After some research, I decided to reach out to you for {{reason}}. Are you still offering {{service}}? If so, I’d love to learn more. Thanks in advance! Best, {{yourName}} {{yourCompany}} {{contactDetails}} Example This template works because:

It’s clear you did your homework and carefully selected a few relevant LinkedIn members.
You approached them with a specific reason and reference.

Even if you’re not currently interested in the commercial offer, it’s always a good idea to connect with someone who could be a potential collaborator or partner.

#3 – Invite a prospect to an event

Template Subject: Join us for {{event}} Hello {{firstName}}, {{CompanyName}} is hosting {{event}} in {{location}} on {{date}} with the goal of {{goal}}. Since you work as a {{profession}}, I thought you might be interested in attending. Some of the main topics to be covered include, but are not limited to:

{{topic1}}
{{topic2}}
{{topic3}}

If this sounds interesting, here are more details – {{link}}. What do you think? Best regards, {{Name}} {{Title}} at {{Company}} {{Contact}} Example This template works because:

You did your research and know who you’re addressing. The event is genuinely relevant to your prospect.
You mention their profession to specify who the event is for. Prospects may work in various industries, but it’s their role/title in that industry that matters.

Note: You can also use LinkedIn event participant lists and automate outreach using InMails for open profiles only!

#4 – Invite a speaker to your event

Template Subject: {{firstName}}, be our guest! Hello {{firstName}}, I’m taking this opportunity to invite you as a speaker at the {{eventName}} event. With your {{number of years}} of experience in the {{industry}} industry, we believe your insights on {{topic}} would be a valuable addition to the field. If you’re interested, how about we set up a quick call to discuss details? Here’s a link to the organizer if you’d like to explore further – {{link}}. Feel free to reach out if you have any additional questions. Looking forward, {{YourName}} {{Title}} {{Contact}} Example This template works because:

You made a specific reference to their years of experience and expertise. It shows you’ve done your research and didn’t randomly invite them.
You include a link to the event so the invitee can learn more.
You end with a clear CTA to schedule a discussion.

Want to make a “wow” first impression with your prospect? Add hyper-personalization to your InMail by clicking on the “Add Image” button!

#5 – Promote content through InMail

Template Subject: To answer your question in {{group/post}} Hello {{firstName}}, I saw you asked {{question}} in {{group}} / as a comment on {{name}}’s post, and I thought our recent blog {{BlogTitle}} might help you out. Either way, I noticed you work in the {{industry}} space, and the content we publish might generally be of interest. If so, check it out here – {{link}}. Let me know if you find {{BlogTitle}} helpful. Kind regards, {{YourName}} Example This template works because:

You reference a specific comment someone left.
The content you’re sharing is relevant both to their question and their industry/job.
They’re more likely to connect because what you do is aligned with their business.

To scale this strategy, it can be automated! Check out this growth hack to generate leads from the LinkedIn newsfeed.

#6 – Send an InMail via mutual connection referral

Template Subject: {{mutual connection}} recommended I reach out to you Hello {{firstName}}, Our mutual connection, {{mutual connection}}, and I were discussing {{topic/question/expertise}}. I heard you’re an expert in the field. I could use some insights on {{topic/question/expertise}} for my business, and would love to set up a meeting. If it makes sense, let’s connect on LinkedIn, or feel free to email me at the address in my signature below. Let me know what works best for you. Best, {{YourName}} {{Contact}} Example This template works because:

The lead was referred to you.
You referenced the person who made the recommendation.
You’re aware of their expertise.
Your intent is clear: you’re seeking help or offering a service.

#7 – Reach out as a recruiter

Template Subject: Following your LinkedIn post on {{topic}} Hello {{firstName}}, First of all, I loved your LinkedIn post about {{sujet}}! It inspired me to reach out, as you seem like a great fit for the position of {{poste}} at {{entreprise}}. I also noticed you studied {{études}} at {{université}}, which is a strong asset for this role. As you may have guessed, I’m a recruiter at {{entreprise}}. I’d love to take this conversation further if you’re interested. Here’s a link to the job description – {{lien}}. Please let me know if you’re interested. Best regards, {{votreNom}} {{Contact}} Example This template works because:

You reached out with a concrete reference not just to their education and/or experience, but also their contribution to the LinkedIn community.
It’s not just a cold message — the person is truly qualified for the position, and you acknowledge it.
Even if they’re not interested in the job, they’ll want to stay in touch with a recruiter who took the time to tailor their message rather than sending a random job link.

#8 – Invite industry professionals to join your community

Template Subject: Invite to join {{NomCommunauté}} Hello {{firstName}}, I’d like to officially invite you to join {{NomCommunauté}}. This is a community of {{typedecommunauté}} for professionals in {{industrie}} with the goal of {{but}}. Your extensive experience as a {{profession}} inspired me to reach out. Here’s the link – {{lien}}, feel free to check it out and let me know what you think! Hope to see you there. Have a great day, {{votreNom}} {{profession}} Example This template works because:

The prospect’s role is relevant to the community. You’re not randomly inviting someone.
The community itself is aligned with the person’s profession.
You briefly explained what the community is about.

Conclusion

In this guide, we’ve covered the main elements you need for an effective and smart use of LinkedIn InMails! Whether you automate them with a secure tool or send them manually, with the above templates and strategies, it’s time to make InMails work for your LinkedIn outreach. You’ve learned:

What a LinkedIn InMail is
Why you should send LinkedIn InMails
How to send a LinkedIn InMail
How many InMail credits your LinkedIn plan includes

Needless to say, the 8 simple yet powerful LinkedIn InMail templates above will help you get the responses you need. Use them as-is or tailor them to your sales goals! To summarize, these InMail strategies work well for a few reasons:

They bypass LinkedIn’s 100 connection requests per week limit.
They require very little time to set up and automate, as Leadin does most of the outreach for you.
They’re easy to launch and automate.

And if you want to learn how to grow your network or generate 10x more leads in less time, book a Leadin demo call. Bonus: you can start using all these tools right away with a free trial, and launch your campaigns within a week. 😉 Ready to start? 🚀 Start your 14-day free trial with Leadin. We hope this guide was useful and that InMails will no longer be a mystery when it comes to generating real results on LinkedIn!

The post 8 LinkedIn InMail Message Examples with High Conversion Rates appeared first on Leadin : The Multi-channel Outreach.

Perfect Prospecting Campaign on LinkedIn (Guide)

Louise — Mon, 23 Aug 2021 06:58:45 +0000

How to prepare a perfect prospecting campaign on LinkedIn

The latest change to LinkedIn connection limit has structurally changed networking on the platform. With 100 connection requests per week (sending “classic” connection requests), many people find it difficult to generate leads effectively. Fortunately, we have a solution that will fill your LinkedIn Sales Navigator with “perfect” leads. Read on for LinkedIn best practices that work with connection limit in 2022 and other unique strategies that can increase your acceptance rate! We’re going to cover LinkedIn strategies , best practices , and other marketing tips so you can keep generating leads like the new connection limit doesn’t apply to you! The LinkedIn prospecting strategies and practices we will cover are:

Engagement of publications / post on LinkedIn.
Scraping and engagement of participants in LinkedIn surveys.
Scraping and engagement of participants in LinkedIn events.
How targeting changed on LinkedIn and how to avoid the new connection limit.
The 5 Best LinkedIn Targeting Hacks You Must Implement Today.

Now, let’s take a look at each strategy for how you can start populating your LinkedIn Sales Navigator list with perfect leads!

1. Engagement of publications / posts on LinkedIn

Engaging in LinkedIn posts is a proven prospecting strategy that we’ve perfected. With this strategy, we simply retarget people who have liked or commented a specific message using Leadin. All you have to do is: 1. Go to LinkedIn and copy the URL of the relevant post to engage. 2. Create a new search in Leadin. 3. Go to Post engagement. 4. Paste the URL. 5. Build your streak and write your engagement posts however you see fit. Easy, right? Just press “Start Campaign”! Simple tactic, but very effective if LinkedIn limits your connections to 100 per week . advice : this technique is all the more effective if you use the “If free InMail” feature to detect whether your targets are able to receive free inmail from you – a way to bypass the connection request limit because you won’t have to send a connection request to generate leads! With this technique, you’ll reach out to prospects with whom you often have something in common (e.g., you liked the same article). They will therefore be more likely to accept your request and connect with you. It is more important than ever to have high quality connection request. And this type of engagement is one of our favorite campaigns to connect with new people. With this campaign, we often get a 70 %. at 80 %. For more information on how to set up similar outreach campaigns and the exact outreach models we use, you’ll soon be able to check out our in-depth guide to engaging posts / posts on LinkedIn.

2. Scraping and engaging participants in LinkedIn surveys.

Retrieving lists of participants from LinkedIn surveys is a new tactic that we have experimented with successfully. As with the post-engagement strategy above, the reason this prospecting campaign works well is that you can use the survey to easily start a conversation. And because it’s easier to take a survey than it is to leave a comment on LinkedIn, you’ll often have more people to reach that way. People can also vote on your polls without being connected with you. So this is a great way to attract new prospects who will be happy to get in touch with you. If they’ve taken your survey, there’s a good chance they’re happy to connect with you as well! However, you must be the survey creator , otherwise you will not be able to retrieve the list of prospects who responded. To retrieve your survey listings on LinkedIn: 1. Copy the link to the post / poll. 2. Create a new campaign on Leadin. 3. Choose Post Engagement and paste the URL. 4. Build your streak and write your engagement messages however you see fit.

3. Scraping and engaging participants in LinkedIn events.

Extracting LinkedIn events is one way efficient and specific to find your target audience on LinkedIn, regardless of the niche. It only takes just under 5 minutes to retrieve events and reach up to 1,000 prospects. Without the need for complicated LinkedIn filters, retargeting or other “hacks”. Here’s how this simple approach strategy works: 1. Find a relevant event on LinkedIn that your target audience will attend. 2. Press “Attend” to access the list of other people who are also planning to attend. 3. Refine the list of participants using the LinkedIn search criteria 4. Go to Leadin and import the URL of your search to then create your campaign and automatically engage the selected participants.

When creating your message sequence, you can approach your approach in two different ways:

If you are the event organizer, you can retrieve the list of attendees, thank them for attending and get in touch with them to further develop this relationship.
If you are attending the same event as your prospects, mention that you are eager to attend (or what you enjoyed about it if the event has passed) and ask a personalized question related to the event.

As, in both cases, you have something in common with your prospect, most people will be happy to get in touch with you.

4. LinkedIn targeting and the creation of customer personas

As you may have noticed, LinkedIn targeting has changed dramatically due to the new limit of 100 connections per week . The “broadcast & pray” tactic is over. And every connection matters more than ever. While a lot of things are still under development, here’s what we know: The more your acceptance rate connections and your response rate are high, the more likely you are to exceed the limit of 100 connections per week. Essentially, LinkedIn wants platform users to connect with people they know. personally. Therefore, you must really reconsider your approach as part of obtaining a connection acceptance rate as high as possible . In our experience, the 3 strategies that make it possible to obtain the highest acceptance rates are the following :

Engagement in LinkedIn posts and publications.
Scraping and engagement of participants in LinkedIn surveys.
Scraping and engagement of participants in LinkedIn events.

And these strategies are the most effective among this set of targeting strategies with which we are regularly successful:

Engagement of participants in an event on LinkedIn.
Basic research filtered on LinkedIn.
Advanced searches with Sales Navigator.
Audience engagement with interacted with content / publications on LinkedIn.
Audience engagement being part of the same LinkedIn groups .
All types of engagement with Hyper-personalized dynamic GIFs .

While LinkedIn does not yet provide real visibility into what exactly triggers these limits (profile views; connection requests; other), we have found that the new connection request limit is a good thing . It was necessary because people were abusing LinkedIn with prospecting strategies such as “ quantity at the expense of quality Simply because they could target more people than they do now. Today, the best performing campaigns receive fewer connection limits . In other words, the more qualified your prospects, the less risk you run! And LinkedIn outreach campaigns of more qualified contacts had no issues with LinkedIn’s new limit. Lesson ? Higher qualification of leads equals higher conversions to booked calls. So, to move forward with your prospecting campaigns on LinkedIn, you need to focus on your targeting in order to reach relevant prospects, and on the quality from prospects if you want to avoid the new connection limit on LinkedIn. Now here are 5 targeting tips for increase your acceptance rate and improve your targeting .

5. 5 LinkedIn Targeting Tips You Can Use To Increase Your Reach Today

Tip # 1: Create profiles of your ideal clients for LinkedIn and start using search groups.

The increase in acceptance rate of your connection requests is an important step in overcoming the limit of 100 connections per week . If LinkedIn sees that many people are connecting with you and responding to your posts, it will assume that you are connecting with people you know. personally and that you don’t spam random people. So, when doing prospecting, you should first identify the different types of people involved in your sales process :

Decision Makers – Level 1 prospects at the top of the chain. Usually these are CEOs, communications directors, VPs of marketing, etc.
Influencers – Level 2 prospects who are typically involved in the decision-making process and guide day-to-day activities. For example, the growth manager, sales manager, senior managers, etc.
Advocates – Level 3 prospects who have a voice but no purchasing power. These are account managers, account managers, marketing managers, etc.

After you have gathered your targeting URLs corresponding to the segments above (we recommend Sales Navigator to do this) it will be relevant to duplicate your sequences and adapt the speech according to the degree of seniority and involvement of your targets. And the higher your qualification rate, the higher the conversion rate in calls generated will be!

Tip # 2: Locate businesses that match your targeting criteria.

This trick is simple but effective. Essentially, the people you are targeting should align with your targeting criteria and your Ideal Customer Persona (KPI). Think about your intention indicator . For example, here is a list of software companies in the United States and Europe, taken from Crunchbase (you can take advantage of a free account on their platform to build your first lists and extract your first data). Some intention indicators may include: The crossing a new stage , the job changes , the recent hires , the high ad spending , the Frequent posting of blog articles , etc. For example, if a business quickly hires more employees, we can assume that it is growing or has secured a new round of funding. In other words, she has more money to spend, and your offer might be relevant at the time. Once you have more intention indicators , you can think of other targeting strategies based on your offer. Ideally, you should also use the customization when logging in here too. Whatever your data source ( Crunchbase in this case) all you need to do is import your CSV targeting documents into Leadin to engage the targets:

Tip # 3: Use Booleans to Filter Your Business List.

With this targeting hack, you can use Boolean filters next to your targeting sheet and then paste them into Sales Navigator. LinkedIn Boolean searches include:

Quotation marks – For an exact match of the expression, enclose your query in quotes.
NOT searches – To exclude a phrase from your search results.
Gold searches – To display results that include one or more items from a list.
AND searches – To display the results which include all the elements of a list.

Then you can paste these Boolean filters into the company section of Sales Navigator to ensure a more specific search, like this: And this brings us to our next targeting hack.

Tip #4: Use Keywords and Seniority Levels to Improve Targeting in Sales Navigator.

This targeting hack uses a mix exclusions and of securities to target the right people. It’s best to use an in-action example to show how detailed Sales Navigator filtering can be:

Geography : Europe, United States.
Relationship : 2nd and 3rd degree connections.
Business : Use the boolean filters from hack n ° 3.
Workforce of the company : 1-10, 11-50, 51-200
Seniority level : CXO, Director, Manager, Owner, VP, Partner.
Function : Business Development
Title : CEO, Co-Founder
Excluded : Board of Directors, CTO, Finance, Growth, Marketing, Operations, Partner, Product

Tip # 5: Clean up your list to make sure it’s campaign ready (“prequalify”)

The final stage of prospecting is to prequalify your contacts in order to target only relevant prospects. Sometimes, LinkedIn lets prospects pass that don’t match your filters. To make sure your prospecting campaign is ready, here’s what you can do: In your CSV / Google Sheets file, you can re-filter negative keywords (eg ‘Social’ for social media marketing) in the job title row and remove those that are not relevant to your campaign. As a final check, you should Again browse your contact list manually and see if they match your targeting criteria . It might take a while, but it’s worth it as you will get a higher acceptance and response rate. You can also use the dynamic personalization in your smart sequences for further. Bonus Tip # 6: Create and use your qualifying or disqualifying tags in Leadin to qualify leads upon receipt of a response. Finally, you can add personalized labels / tags in Leadin: for example according to the degree of qualification and engagement of your prospects (from the lowest potential to the highest potential). The idea is that once you get a response from your prospects, you can browse their profile, see if they match your targeting criteria, and apply the custom label accordingly. It is also ideal for following and relaunching your prospects from time to time by filtering on these same labels! Gone are the days when you had to manually write down your follow-up and follow-up actions. This way, you don’t spam prospects who are not in your target market. Once again, it should be noted that you need to target your ideal clients or people who match your research groups (see tip # 1). And by qualifying or disqualifying prospects in this way, you can only move your campaigns forward with relevant leads. In general, this is a good sales and prospecting practice, which also allows you to get the most out of the changes to LinkedIn.

Conclusion

There you go, it’s over! We hope this guide on How to Prepare for a Perfect LinkedIn Prospecting Campaign – Advanced Strategies, Perfect Prospect Lists & Laser Targeting (Hacks) has been helpful to you. Even with the changes made by LinkedIn, you should be able to avoid the limit of 100 connections per week, by following the prospecting strategies above! As of this writing and using these strategies, along with the free InMails campaigns, some of our customers and users continue to send over 50 login requests per day without restriction … Are you ready to implement the above LinkedIn expert targeting strategies and take your LinkedIn prospecting activities to the next level? Also, don’t forget to check out the following resources: Get a 14-day free trial of Leadin here. Book your personalized demonstration with our team here Getting started with Leadin – How to launch your first campaign

The post Perfect Prospecting Campaign on LinkedIn (Guide) appeared first on Leadin : The Multi-channel Outreach.

Generating Leads via LinkedIn News Feed? (Growth Hack)

Louise — Tue, 17 Aug 2021 15:48:25 +0000

Have you wondered what is the best way to find your target audience on LinkedIn, get quality leads, and achieve super high engagement rates?

Then this article is for you.

Today we will see together:

How we target good audiences on LinkedIn based on contents that they like.
How we got a + 70% acceptance rate (!) using automation on LinkedIn.
How we scrapons profiles, let’s target our personas ideal customers, create messages engaging and the exact tools that we use.

There are still people who when they hear “LinkedIn prospecting automation,” they get scared and back down.

But can we blame them? With what we hear around LinkedIn and insecure tools these days …

We have done enough research in this area to reveal our findings to you! And the reality is that:

NO ONE don’t like replying to automated messages on LinkedIn, because, simply, they are all the same !

Have you ever received a message like this from someone selling you something on LinkedIn?

” Hello[PRÉNOM] . I saw you working at[NOM DE L’ENTREPRISE] . I love[NOM DE L’ENTREPRISE] and what you do! Let’s connect so I can tell you more about what I do. Looking forward to discussing. Blablabla … ”

Or in the bad examples automated messages on LinkedIn:

If you want to have real results, above spam you must improve your LinkedIn posts .

People are tired of receiving the same messages!

We understand it and so do you: LinkedIn is filled with sales opportunities.

It’s much easier to reach a decision maker through LinkedIn messaging than on any other platform.

But we also see spam and poor quality messages .

And nobody likes it … in particular those who manage their LinkedIn inbox properly .

Want to make sure you’re targeting the right people? You can do this by watching the content they love and engage with.

In this sense, we are going to share with you our growth hack on LinkedIn which consists of retargeting content in the LinkedIn news feed and how to use it to obtain very high engagement results.

Sounds pretty cool, doesn’t it? 😉

Let’s see the steps we are going to take to achieve this:

Find an influencer in your market or posts engaged with LinkedIn search and keywords.
Find a post with an engagement rate meaningful that relates to your “offer” so you know the audience will be relevant to your message.
Scrape everyone who liked and commented on the post of the influencer with Leadin (the safest and most advanced LinkedIn lead generation and automation tool – works 24/7 in the cloud, let us know if you have any questions about the tool! 😉).
Configure the campaign in Leadin and write the sequence of “automated” messages.

1. Find an influencer in your market or posts engaged with LinkedIn search and keywords

To be sure you generate great leads on LinkedIn, you need to have a specific target audience and know where they are.

Of course, every growth marketer / hacker wants to have a KPI that is as specific as possible! If possible up to their interests and motivations.

Once you have an idea of your customer personas and you know which LinkedIn influencers they follow, or what type of content they like, then we can take the next step.

Have no idea which influencers your target market is following? Check out this post on Salesdorado on some of the best LinkedIn marketing influencers to follow in 2022 to get started.

2. The message (s) with a high engagement rate to generate leads

By browsing the profile of a LinkedIn influencer or by searching directly for the “post” section, you will find that there are a lot of posts with high added value and high engagement rates.

For example, you would like to choose the publications below:

3. Retrieve all those who liked and commented on their posts with Leadin to generate leads

Now that we have a post in sight, here’s how we’re going to target everyone who has interacted. After some more research, targeting this post should help us get more quality leads.

3.1 Go to the message and copy the url of the message .

3.2. Log in to your account Leadin .

3.3 Click on “ Create New Campaign “.

3.4 Select “ Post Engagement “.

3.5 Paste the URL of the post that you copied above and off you go.

For more information and ideas on Leadin and its features, meet here .

Continuation of the extraction and creation of the campaign

4. Configure the campaign in Leadin and write the sequence of “automated” messages

When writing the sequence of automated posts, it is important that you write in a way that your target audience will relate to.

The “ problem Of automation and lead generation on LinkedIn is that it no longer feels authentic.

It is therefore important that you give the impression of being natural and personal.

Try to find something that you have in common, and preferably, something that is not too generic.

Here’s what we’ve done to create great engagement posts for our target audience:

4.1 Create content for this post-engagement campaign

In our case, we know that our target audience liked or commented on articles related to social selling and increasing productivity on LinkedIn.

It’s a great start to a conversation!

If we approach this topic in a natural way, the prospect will be more inclined to accept our connection request.

A message of this type can then be very effective:

“Hello {first name},

I saw that you also liked the publication of {Author’s name} and I guess we have common interests in growth, social selling and automation.

Looking forward to sharing my network with you,

Pierre “

To the prospect, it doesn’t seem automated, because it is an authentic approach!

After reviewing the results, we realized that more than 70% people have accepted our connection invitation and that 40% responded to our follow-ups / reminders.

If you don’t know the average numbers on LinkedIn, these are great engagement numbers!

Once our target accepts our login request, we continue to value and share step-by-step growth tips that we wrote (you can find here the item we sent).

From there, we’re offering a free trial, and we’re running a Facebook retargeting campaign for our solution (another topic for another time!).

4.2 Configure advanced campaign targeting options

After clicking on “ Next “; we arrive on the “ Campaign options “.

We find at this stage several advanced options such as:

Target the premium accounts only
Open the discovery of free InMails
Include people with whom you have already interacted
Collect contact information

Note that we do not activate any of the above options, because we will add in our campaign the step “ Profile view »Which will take care of scraping by passing the contact information!

To go further in the analytical monitoring of our campaigns, we recommend that you click on “ Advanced »Where you will find additional options such as:

Only the unique leads that are not present in any other campaign
Only the leads that are not already pending connection requests
Enable link click tracking (in emails)
Enable email opening tracking

Here, are selected by default the first two advanced options , and we will recommend adding the following two ; see schedule a specific date / time for the start of your post engagement campaign!

4.3 Build the sequence and write the engagement messages

After clicking on “ next », It’s time to build your sequence via the smart sequence builder. To do this, connect the step ” Lead Source ” (here being the list of prospects imported by Leadin from the URL of the publication you scraped, see earlier in this guide) at all stages of your sequence, simply by selecting items on the right and by connecting them together !

Need help writing your LinkedIn News Feed post engagement sequence? No problem: you can find the models that we have used in this guide at next link , or directly from extract of the sequence this – underneath .

Do not hesitate to copy / paste them and fill in the variables between brackets to write your own sequence!

Here is ours:

On the left side of the sequence:

Message # 1 – Free InMail:

Hello {{firstName} }, I could see that you had reacted to the message from {{AuthorName}} on {{SujetDuPost} }.

As I also noticed from looking at your profile that you are familiar with {{Sujet} }, I wanted to know how you approach the {{Key issue you solve}} in {{CurrentCompany} }?

Looking forward to telling you more about it if you are open to it.

Signature

{{VotreNom} }

{{VotrePoste} }. @ {{Your society}}

Message # 2 – Email (email was only sent to work email addresses verified by Leadin):

Subject: LinkedIn Suite

Hello {{firstName} }, I tried to reach you on LinkedIn a few days ago, but since I didn’t get a response from you, I decided to give it a try here as well.

Seeing that you have reacted to {{AuthorName}} ‘s article on {{SujetDuPost} }. I wanted to show you how we helped solve {{the key problem you are solving}} for {{affected business / case study}}.

Do you have a few minutes this week or the next to discuss it?

Yours,

Signature

On the right side of the sequence:

Connection invitation (the message sent with the connection request is the message seen earlier in this guide, as well as more generally we recommend the variant below at this stage):

” Hello {{FirstName} },

I saw that you also liked the publication of {Author’s name} and I guess we have common interests in growth, social selling and automation.

Looking forward to sharing my network with you,

Pierre “

Or more generally the variant:

” Hello {{FirstName} }, I wanted to thank you because I noticed that you reacted to the post from {Author’s name} on {{sujet} }.

Looking forward to being part of your network and following your news.

Signature “

Message # 1 – Thank you and “soft” pitch message with the sending of the piece of content (seen in point 4.1 above) :

” Hello {{firstName} }, and thanks for adding! 🤜🤛

The reason I wanted to be part of your network as well is to see how you approach {{Key issue you are solving}} in {{CurrentCompany} }.

Do you do it through {{option1} }, ou { {option2}}?

By the way, I wanted to share with you the guide I recently wrote on the {{sujet} }. Here is the link {{article link}}. Tell me what you think ? “

Message # 2 – Immediate follow-up after sending the piece of content :

” Hello {{firstName} }, quickly and hoping that the guide I sent you will be of great value to you … just wanted to know what you thought of {{Key issue you are solving}}?

To read you,

{{Your first name}} “

Message # 3 – Email (only on the business addresses of prospects):

Subject: Quick question {{FirstName} } (linkedin suite)

” Hello {{firstName} },

I tried reaching you through LinkedIn, but I’m assuming you’re inundated with connection requests as well?

The reason I wanted to contact you is because I noticed that you reacted to {{AuthorName} }’s article on {{SujetDuPost} }.

We were able to help {{Affected Company / Case Study}} solve {{The key problem you are solving}} so I was wondering how you approach the issue in {{CurrentCompany} }?

How about discussing it quickly this week or the next?

PS: I take the liberty of sending you the link to the guide (“growth hack”!) That I recently wrote on the subject, I hope to have your expert feedback! Here is the link: {{article link}}

Yours,

Signature ”

It is on the basis of this exact same sequence model that we obtained very high engagement statistics: more than 70% acceptance , 35% follow-up and over 80% openness to our emails (!!).

So what are you waiting for to get started with your LinkedIn Feed Post engagement campaigns? Easy, right? 😉

By the way, this simple tactic is very effective if LinkedIn limits your connections to 100 per week : with very high engagement statistics, you will generate as many – if not more – leads for your business than with more traditional techniques (ex: a simple seller login message that does not work!)

advice : this technique is all the more effective if you use the “If free InMail” feature to detect whether your targets are able to receive free inmail from you – a way to bypass the connection request limit because you won’t have to send a connection request to generate leads!

With this technique, you’ll reach out to prospects with whom you often have something in common (e.g., you liked the same article). They will therefore be more likely to accept your request and connect with you.

It is more important than ever to have high connection demand. And this type of engagement is one of our favorite campaigns to connect with new people.

With this type of campaign, we often get a 70% to 80% average connection acceptance rate .

It’s your turn to build and launch your campaign, then make yourself comfortable and watch the prospects arrive after reading the article you have shared with them. 😎

Here’s why the above approach works so well:

By liking or commenting on a post, we can assume that the person is actively using LinkedIn.
Due to the post’s specific engagement, we may also collect its interests (e.g. related to LinkedIn / Social selling / Growth hacking).
By bringing up the post she liked, we are not intrusive and we have something in common that we can talk about, without being too random or spammy.

4.4 Why Leadin is the best (and the unique one so advanced!) marketplace LinkedIn and Email multichannel automation tool

Of course, you can always approach all of your prospects manually with a fully personalized message every time.

But it takes TOO MUCH of time , and it’s incredibly boring to perform .

So why do this when you can use multichannel automation instead?

Using Leadin is a snap and targeting leads has never been easier.

To compare, we’ve done our research and tried every other LinkedIn lead generation and automation tool on the market.

We have for example tried LinkedIn Helper or Dux-Soup (some of the best brands on the market).

But since these two tools are browser extensions r, we still had the same problems.

There is always the risk of being banned by LinkedIn (which has already happened due to the stealthy LinkedIn update).
The extension turns off when you turn off your PC (because it is a browser extension).
Follow up on my leads using LinkedIn chat (which involved opening a separate tab and logging into LinkedIn each time – so impractical ! )

And that’s where Leadin join the game.

This tool works 24/24 and 7/7 on the cloud, cannot be detected by LinkedIn and has a ton of unique features by making the most advanced tool on the market (and by far, we can prove it to you!).

Here’s why Leadin stands out from its competitors:

Security

Safety should always be the first concern when using a LinkedIn lead generation and automation tool.

With Leadin, each user has their own unique, dedicated and local IP address.

Therefore, it is undetectable by LinkedIn .

It is enormous !

If you are using a LinkedIn browser extension, there is always a chance that it will be detected.

Our algorithm is also designed to mimic human behavior(you configure yourself in the “ Settings ” your daily activity limits , and one warming up over 2 weeks is automatically applied when you connect your account, to guarantee its safety, as well as health of your domain name !)

There is therefore no suspicious activity that would indicate to LinkedIn that these actions are not performed by a human.

Leadin works online (cloud based!)

This means that it works 24/7 on your PC (or at specific times you can adjust it in settings).

When you use a Chrome extension, it turns off after you close your laptop because the tool is browser based.

This is not the case with Leadin (even for sending emails!).

Don’t want to contact people on the weekends?

No problem !

You can also configure the tool to start operating at 9 a.m., when most people are heading to work.

With Leadin, your campaign takes place whenever you want.

Convenience

To keep things simple, Leadin is designed with a clean, easy-to-use interface, taking into account all of the fundamentals of UX.

You (and your colleagues) will find easily your way in this tool. As well as easily navigate between your user accounts.

You can set up multiple campaigns at the same time and customize each follow-up accordingly.

If you have any questions, you can always consult the help Center where the blog where we regularly post tips on how to use Leadin and start generating more leads.

And if you have any further questions, you can always contact our customer support team, or me personally!

Customization

So that your messages are stand out even more, Leadin has built a integration unpublished allowing you, in addition to the message, to customize your images and GIFs .

Leadin can help you place your dynamic images directly in the inboxes of your prospects on LinkedIn or Email , thus allowing you to obtain even better results s when it comes to lead generation.

Advanced multichannel

So you no longer have to juggle between LinkedIn and your e-mail box, or even “tap” together multiple tools to have a 360 ° reach of your prospecting … Leadin allows you to add steps like email to your footage.

And that’s not all ! We have our own technology to find the professional emails of your prospects , from a simple LinkedIn search, as well as check these emails in real time .

The ideal option: you can go as far as choosing what type of email you want your prospects to receive your messages on. What more can be said…

Main points to remember

If done right, LinkedIn and multichannel email automation can be of great value and allow you to generate leads while you sleep.

To sum up, here’s how you can increase your acceptance rate and lead generation efforts on LinkedIn to a level never seen before:

Find the right post with strong engagement from your target market.
Retrieve the list of profiles who liked or commented on the post using Leadin .
Set up the campaign and get ready to reach your ideal target market.
Write messages that your target market will appreciate and resonate with. The more natural you are, the better!

And There you go !

Now you launch the campaign, relax, and wait for your prospects to start pouring in your direction. 😉

Are you ready to start pulling posts on LinkedIn and engaging your target audience today by exploding your engagement metrics for lead generation?

Start using Leadin with a 14 day free trial now .

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The post Generating Leads via LinkedIn News Feed? (Growth Hack) appeared first on Leadin : The Multi-channel Outreach.

Scrape Prospects via LinkedIn Events (Growth Hack)

Louise — Fri, 06 Aug 2021 15:52:56 +0000

LinkedIn Events: How to capture, target, and engage participants to generate leads

When it comes to lead generation, there’s no better way to get a high acceptance rate than to address your prospects with a very concrete and personalized. What if there was a great way to find your target audience on LinkedIn for prospecting and generating B2B leads to generate maximum engagement? A strategy that works in all niches , which hardly takes 5 minutes and who can touch up to +1,000 potential prospects ? And this, whatever your target market, without the need for complicated LinkedIn filters , of re-targeting , or having to set up time-consuming flows by combining several “growth hacking” tools. Sounds too good to be true? Here is what it is: If you know where your target audience is on LinkedIn and what kind of content they like, you can easily use this information for your prospecting actions. For example, if you are targeting prospects participating in a event LinkedIn specific, the chances that your invitations to connect will be well received are quite high. And do you know what that entails? Higher conversion rates. To be even more specific, if you know what type of events your target market is attending on LinkedIn, you can now grab the list of attendees and contact them with Leadin . You only need two things:

A relevant LinkedIn event with many attendees (your target audience).
A prospecting tool on LinkedIn such as Leadin to retrieve the list of participants and automatically contact all those who clicked on “Accept” the event.

So if your niche is LinkedIn and B2B marketing, all you need to do is find a related event , of retrieve the event and, in your connection request, mention that you participated in the same event . That’s why we’ve decided to write a step-by-step guide on how to target prospects attending a specific LinkedIn event. The potential is huge and we’ll show you how to set up the exact flow below! Most attendees will be happy to connect with you because of their mutual interest. And this is where most of this guide focuses. We will show you how we got a 76% acceptance rate and one 35% response rate … make good use of it! And we’ll cover:

Everything you need to know about LinkedIn events
How to Scrape LinkedIn Events for a Surgical Approach Using Leadin.
How we achieved 76% acceptance rate and 35% response rate through event audience extraction on LinkedIn.

Let’s start with LinkedIn events!

LinkedIn events: introduction

The LinkedIn events offer members a simple and convenient way to join any type of professional event – such as meetings , from online workshops , from seminars , etc. Whatever your niche, whether it is social selling , from marketing or something else, you’re bound to find a target market interested in the topic and an event with many attendees. And you don’t even have to know the event organizer or speaker to find the events. You just need to enter keywords related to your niche and pass the filter on “ Events “. You will then find different types of events, whether they are specific niche events. Or an event organized by an influencer with over 1,000 attendees. With this “ growth hack », We will extract the participants of an event, regardless of the number of people present. This represents almost 4,000 people interested in lead generation on LinkedIn. An interesting figure for automated prospecting! Especially if we consider that it is necessary less than 5 minutes to find the target audience. Before we explain how to set up the prospecting campaign and the templates we used, here is some additional information you should know about LinkedIn events. There are different types of LinkedIn events that you can find scraping:

Networking events for people interested in the same topic and who have the same goal.
Online workshops for people who want to learn something new.
Product launches and feature demonstrations.
Meetings, conferences, or other similar interests.

Depending on the type of event, you can set up different prospecting campaigns based on objectives . Thus, if the event relates to the prospecting on LinkedIn , we can assume that its participants are probably interested in the tools of “ growth hacking “ and of lead generation (like Leadin )! Do you see where we are going with this? You should base your prospecting campaign on the type of event, as we will see later. We have already spoken of a similar prospecting campaign aimed at extract and engage a competitor’s audience via their Facebook group . But this is an even more simplified version of this growth tip. In fact, all you need to do is find your competition on LinkedIn, to see if they organize events regularly, then to pick up their participants . If you are going down this path, you need to be ready to sell your product and know how. it is better than your competitor’s . We did something similar by collecting the Facebook group of our competitor and by contacting its members. To go further, we have even created a custom page in which we compare our product to that of our competitor . To find out how to leverage Facebook groups to reach LinkedIn and how we got a 76% acceptance rate and booked 42 demonstrations , consult the complete guide . Let’s go back to our topic and see How? ‘Or’ What retrieve LinkedIn events using Leadin and how reach participants .

How to Scrape LinkedIn Events for Specific Prospecting Using Leadin (Step by Step)

To retrieve events on LinkedIn using Leadin , you must first go to LinkedIn, find an event, make sure you clicked on “ To participate », Copy the link in Leadin and let the tool take over. Here’s how to do it: Step 1 (seen previously) : Find the event for which you want to target prospects Open your LinkedIn page and find the event for which you want to target leads. Two options are available to you:

Type the name of the specific event into the LinkedIn search engine;
Perform a blank search which will lead to the “Events” button option (see below).

If you click on “ Events ”You will get a list of all future LinkedIn events. Step n ° 2 : Register for the event to see who is attending Choose the event for which you want to target prospects and click on “Join the event”. You won’t be able to see prospects who attend a specific LinkedIn event if you haven’t signed up for it yourself. Once you’ve registered, click here (see below) and you’ll find a list of everyone planning to attend. Once you’ve opened up your prospect list, you can narrow it down further using all of the LinkedIn filters available. Note : When targeting prospects attending a specific LinkedIn event, know that you can contact them before or after the event. Occasionally, “ after the event Is even better, because you can further personalize the reference you make to the event in your messages.In the end, it all depends on your business objective and your product / service !

How we achieved and consistently achieve a 76% acceptance rate and a 35% response rate through LinkedIn events

The reason this campaign worked so well is that people are more likely to connect with strangers they have with them. something in common . As a reminder, this is a LinkedIn event that you are planning both to attend! So if you mention the name of the event in your connection request (as we did below), or if you are using some other form of customization , you can expect to get a higher acceptance rate . Below, we started a prospect matchmaking campaign before the event even took place, and then continued after. But you can also conjure up a specific element of the event (after it happened) that you liked. In return, you can ask your prospects what they appreciated the most about the event. In short, it is about establishing a relationship and use the customization . Your prospects will be more inclined to to respond . Here is the flow of prospecting that we used and the exact models: Step n ° 3 : Once your list of event attendees has been narrowly filtered, it is time for you to copy and paste the URL of this filtered list into Leadin to create your campaign. Enter the name of the campaign (for example: the name of the event in this case – “ Microsoft OneNote “). Copy – Paste the URL where it says “ LinkedIn URL “. Leadin will automatically recognize the types of connections you are targeting (e.g .: 2^th and 3^th degree). Step n ° 4 : Create your campaign and customize your login invitation by referencing the specific LinkedIn event. The fact that you are attending or have attended the same event is a very valuable reference when you personalize your connection request or a regular LinkedIn message. Your approach will not seem random and therefore your acceptance rate will immediately increase! Now here is how the campaign unfolds and the models that we used to achieve the connection rates mentioned above. You can start with something like this (login message translated from the original for this international target): ” Hello {{firstName} }, I noticed that you are also participating in the Microsoft OneNote event held on LinkedIn. I look forward to the part related to the automation of OneNote for marketing, or how to facilitate follow-ups, reminders for the organization of events. Ideal for boosting the generation of prospects. Is that your way too? We look forward to discussing good practices and additional tools. Pierre Sent from my iPhone » Step 5 (optional) : Be creative in your prospecting actions! You can customize your connection request beyond a regular LinkedIn post that references a LinkedIn event that you both attended. For example, you can go further via our hyper-personalization tool for images & GIFs available to you natively in Leadin (at no additional cost!). Get creative in your prospecting actions and use this great feature to spark your prospects’ interest in what you have to say or offer. For example, add a hyper-personalized GIF to your thank you message after logging in, or to a regular LinkedIn message: ” Nice to meet you {{firstName} }! ” Remark : the images will be replaced by 1 / your LinkedIn profile picture and 2 / your target’s LinkedIn profile photo. PS – Wondering how to use personalized dynamic GIFs like this in your LinkedIn campaigns? Consult our guide on dynamic customization 4.0 from LinkedIn for more information. Rather original like thank you message to a connection request accepted by another participant of the event, right? 😎 You might also consider a thank you message proposing a Quick intro exchange on Zoom !Ideal for meeting your prospect and learning more about their “ bread points And how you can help them. Remark : the images will be replaced by 1 / your LinkedIn profile picture and 2 / your target’s LinkedIn profile photo, first name, last name, and company logo (instead of the “?”). Let’s continue with our follow-up messages and automated reminders. Follow-up message 1 (translated version): “I hope the event will bring you value! I would like to share with you an ebook on Growth Marketing Tactics for LinkedIn that I recently wrote with my team. Shall I send you a copy? “ PS – Want to save time and use standard responses that you often use for your prospects? You can use response templates to record some standard responses directly from the tab “Inbox” in Leadin . Follow-up message 2 (if they say yes – translated version): ” Awesome ! There you go: http://bit.ly/lienverslasource Tell me what you think ! I would like to have your return. Ok for you? “ feel free to to copy and to adapt the above models depending on the specifics of your campaign. Obviously, you’ll want to change the name of the event. But feel free to experiment with your prospecting messages, as you can also A/B test your messages in Leadin by duplicating your campaign on the same targets . Thus, once you have perfected your prospecting messages, you can expect a connection request rate. greater than 76% ! Since many people do not practice yet this type of engagement, we found that many of them were very impressed and favorable to an exchange . And here is the result a few weeks after the event, after having engaged in automatic 1370 participants identified and filtered as decision makers of the marketing , growth and interested in social selling : 76% acceptance of our connection requests and one 35% response rate ! But above all, lots of new prospects interested in our offers. 🤝

Conclusion

There you go, it’s over! Hope you found this guide useful as there is a ton of potential in event scraping on LinkedIn . You can find LinkedIn events of up to +1,000 participants (prospects) and scrap them with Leadin in a bit less than 5 minutes . Best of all, this type of approach is still relatively new and a lot of people won’t even realize it’s automated . Are you ready to start scraping events on LinkedIn and engage your target audience today by exploding your engagement metrics for lead generation? Start using Leadin with a 14 day free trial now . And to make sure you’re running the most effective lead generation campaigns, be sure to check out the following articles: Book your personalized demonstration with our team here

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